Risk and responsibility… we’re not a fan of this ad.  

A bicycle and rider = ~ 80kg and goes ~ 20 km/h. A car = ~ 1,500kg and goes ~ 50km/h in urban areas.  

Kinetic energy in the bicycle rider’s control = 1,234J 

Kinetic energy for the car driver’s control = 144,675J 

The kinetic energy of a car is over 100 times that of the bicycle and a rider. The car poses the greatest risk in traffic, especially to people outside the car. 

Same rights, generally same rules, perhaps not same responsibility.