Throwback to one of Australia’s first wire rope safety barrier commercials, created to educate the public on the extensive rollout along the Princes Highway East (part of the PHE Route Safety Strategy).
Local road safety advocate Andy Milbourne delivers a succinct explanation of what wire rope barriers are and how they work to save lives.
Over 15 years later, the messaging still holds up – there’s almost nothing we’d change. Well, maybe one thing in the visuals: we’d swap the old 3-rope system for the modern 4-rope MASH system.
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