Deterrence theory is the process of influencing drivers to adopt safe practices through the fear of detection and consequences. The key in effective deterrence lies in creating an environment where drivers believe that violating traffic laws will likely lead to swift and impactful penalties.
General deterrence forms the cornerstone of this approach. Its aim is to prevent potential offenders from even considering risky behaviour by fostering a belief that they could be caught “anywhere, anytime.”
Targeted deterrence takes a different approach, focusing on those who have already violated the law. Its goal is to discourage repeat offenders from further infractions through the threat of escalating consequences.
By effectively deploying both general and targeted deterrence strategies, road authorities can create a road environment where risky behaviours are actively discouraged and safe driving becomes the norm.
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